A Day in the life of…Sonam Kapoor

This blog post is dedicated to my country India, that I miss terribly being so far away. The fashion scene is booming with people becoming more and more aware of brands and what or what not to wear. One of … Continue reading

A Day in the life of…Anna Wintour

One of the jobs in the fashion industry that I admire and find fascinating is that of an Editor-in-chief at a fashion magazine. My initial impressions of the job were built based on shows like Ugly Betty with the evil … Continue reading

A Day in the life of…The Queen of the Hamptons

The new show that has caught everyone’s attention is Revenge and I assure you it’s a must watch. The story and characters are intriguing, the fashion is fabulous, and it’s only been showing for one season. It’s about one woman’s … Continue reading

Coco Chanel

‘’In order to be irreplaceable, one must always be different’’– Coco Chanel One of my all time favourite designers is the Queen of classics: Coco Chanel. For as long as I can remember I have been obsessed with the signature double-C … Continue reading

A Day in the life of…Me

We had a class called Video & Fashion where we learnt how to work with videos and movies, it was really quite interesting. Through the course of the lessons we saw excerpts from several films, advertising campaigns and music videos from film-makers all over the world. The teacher pointed out little details like how the way you zoom the camera can portray the changing moods in the scene or how sound effects can make or break any video.

This post is about the video I had to create for the exam. It was a little challenging at first and I had a panic attack half an hour before the exam because my computer stopped working midway but in the end it turned out ok and I was quite pleased with the end result. The assignment was to create a short video for any brand of our choice and I chose to work on one of my favourite perfumes: Chance by Chanel.

It was the first time I made or rather put together my own video (Thank you windows live movie maker!!) so its not so professional but here it is, hope you like it 🙂


A Day in the life of… Stefano Guerrini

This blog post is about Stefano Guerrini, my teacher for Publishing Companies at IED and self-confessed pop archaeologist, style searcher and fashion enthusiast. His classes were anything but boring, full of information about all the who’s who in the fashion … Continue reading